Women\'s Health

Berkeley, CA--(HISPANIC PR WIRE)--Each day, millions of women spend their hard earned cash on expensive shampoos, conditioners, oils, gels, mousses, creams, sprays and chemical dyes - all in the pursuit of fabulous hair. Latinas, in particular - with their passion for personal beauty goods – have helped turn the global beauty industry into a $38 billion dollar business.(1) In fact U.S. Hispanics spend 30% more on personal beauty care products than other Americans. But stylists say that, while some hair care products are necessary and desirable for daily upkeep, women seeking truly shiny, silky, beautiful hair should look past the shower to the refrigerator instead.